Customer: Target Select
When Target Select first came to PenTeleData to depend on its
Internet service back in 1997, the Lehigh Valley's regional cable
television advertising company began with a single commercial
dial-up Internet connection.
"From the beginning of our relationship in 1997,PenTeleData gets
an A+ for performance and dependability," says Dave Covert,
Operations Manager for Target Select. "The PenTeleData network
has always performed at 100% for Target Select."
Six years later,the Allentown-based Target Select enjoys a second-to-none
suite of high-speed dedicated Internet, security, data
transport and networking solutions from PenTeleData, assisting
their constant rapid growth throughout this part of the country.
"PenTeleData has been able to provide us with the proper service
to fit our needs,whether it’s an Ethernet connection to Ephrata,or
a dedicated connection to Washington, DC - PenTeleData can
make it happen," Covert says.
A full-service marketing company that concentrates on cable television,
Target Select has a longstanding relationship with
PenTeleData partners Blue Ridge Communications and Service
Electric, as well as others. Target Select offers comprehensive
advertising services, applying creative and production resources
to shape marketing strategies for the needs of their advertisers
and cable system partners,while supplying its clients with market
research and a wide range of high-end production services.
Although most of Target Select's 40 employees are headquartered
in Allentown, PenTeleData helps the company communicate with
its sales offices throughout other parts of Pennsylvania, including
Ephrata,Tunkhannock,Mansfield,Milford and Stroudsburg. Target
Select also maintains an office in Washington, DC.
"The services that PenTeleData provides play a major roll in allowing
Target Select to send and receive 30 and 60-second TV commercials
from the main office to 11 commercial distribution sites
across 216 cable channels, reaching half-a-million households
throughout eastern and central Pennsylvania, and the
Washington, DC metro area," states Covert.
Target Select receives multiple Etherpoint connections from
PenTeleData partner Blue Ridge Communications to Tunkhannock
and Ephrata; other connections include multiple Managed VPN
services using two-way cable modems and dedicated connections,
linking Target Select's headquarters to Washington DC,
Trooper, PA and Mansfield, PA.
With offices and commercial distribution sites situated between
states and in rural locations, swapping big files securely and in
real time is a routine aspect of daily life, says Covert, adding that
Target Select entrusts a large regional provider like PenTeleData to
manage the bulk transfer of data and guarantee its immediate
and safe delivery.
"These high-speed services are a necessity for Target Select in
order to stay competitive in the cable advertising industry," he
says. "Our ability to move and monitor a large amount of data in
real time gives us the competitive edge. Target Select is able to
reach a number of outlying markets that would not be available
without the PenTeleData network.A television commercial can be
approved in Allentown and air on ESPN in Mansfield, PA in minutes.
Before our VPN Service to Mansfield, this would take up to
three days. Target Select continues to grow, looking forward to
using all of PenTeleData's available services."
How else has PenTeleData’s dependability suited Target Select to
satisfy all of its network infrastructure and performance needs?
"All of our existing services are very reliable," says Covert. "The
Etherpoint connections have never gone down other than for the
necessary upgrades. The same goes for our VPN connections.
Over the years, PenTeleData has provided Target Select with a
variety of Internet connections -- from dial-up to dedicated connections
- offering our team high-speed Internet access."
Target Select has doubled in size in a timeframe of four years,
Covert says, adding that the company has PenTeleData to thank
for its high level of reliability and the quality of PenTeleData's
wide range of services and support - two factors that have
enabled Target Select to steadily expand in the Lehigh Valley and
in each of its regional markets.
"Target Select has been very satisfied with PenTeleData service
and support. From Sales and Engineering, to NCC, the entire team
is always ready to go the extra mile regarding all of our business
networking needs," he says. "All system upgrades are executed
during off-peak hours, offering little or no application interruptions.
The NCC monitors all of our configurations, allowing us to
focus on our day-to-day growth without worrying about the network
and its reliability," says Covert.