For most people, social networking (aka social media), is just a place to play games and chat with friends. For businesses 'in the know', social networking websites can mean great opportunities to that generate website traffic.
The Web Development team at PenTeleData understands the importance of marketing your company's website in today's social media. This method of marketing is cost effective and its benefits are significant.
According to Facebook the following statistics outline the value of their social network:
- More than 500 million active users
- 50% of active users log on to Facebook in any given day
- Average user has 130 friends
- There are more than 150 million active users currently accessing Facebook through mobile devices*
If you already have a Facebook corporate page, we will integrate your Facebook presence with your website, providing a link to your page and/or integrating a feed from your current postings. If you do not have a Facebook page, we can create one for you and provide you with training and documentation to enable your business to update it with current news, specials, sales and announcements.
According to Twitter
"Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you've had a great—or disappointing— experience with their business, offer product ideas, and learn about great offers."
Twitter feeds posted on your website indicate to your website visitors that your information is current and you are motivated to remain connected with your customers. If you have an existing Twitter account, we can provide feeds directly onto your website, and also provide the tools to allow Twitter users to follow you.
In addition to Facebook and Twitter, there are many other social networks that allow you to reach more potential customers. We can provide a customized program for you to take advantage of the viral networks available and help you choose which are right for your business.
*http://www.facebook.com/press/info.php?statistics, August 24, 2010
**http://business.twitter.com/twitter101/, August 24, 2010